What is the Role of SEO?

SEO stands for Search Engine Optimisation, and is one of the main ways we can get our websites to be found on search engines like Google, Yahoo and Bing.  We can use a range of techniques and tactics in order to get our websites to rank higher up the search rankings for keywords linked to our products or services.

When we search for things online, we are presented with page after page of relevant search results.  The interesting thing is, that we rarely look past the first 5 results, let alone the first page!  This is why is it so important for companies to have their websites ranking nice and high on Google, so more people will click on their site.

Some of the main ways to increase ranking for your site are to:

  • Build links to your site from other relevant sources such as blogs, news sites and other authority sites
  • Optimise the content of your site to better reflect your keywords and products
  • Ensure heading and title tags are optimised